Unit 3 · Implementation and Agencies · Module 18 of 40

Timelines, Resources and Readiness

Learning objective

Plan pre-production, production, trafficking and launch with realistic buffers.

Concept summary

Execution risk lives in approvals, asset versioning and trafficking deadlines. A readiness plan lists deliverables per channel, resource load per week, dependency buffers and a go/no-go checklist before spend is released.

Application task

Create a six-week Gantt-style timeline with three named risks and their mitigations.