Technology Readiness Level 4
Component validated in a controlled environment
Advertising TRL4 is a research prototype by Prof. A. Selvarasu (Annamalai University) with BiCon BizAI Integ Consulting. At TRL 4, the integrated system is demonstrated working end-to-end in a controlled laboratory-equivalent setting — here, the browser environment with scripted functional verification — ahead of a supervised classroom pilot at TRL 5.
Proof of concept
The concept under test: a structured 40-module advertising management curriculum, an applied campaign blueprint generator and an instant assessment can be combined into a single readiness score that tells a learner exactly what to do next — without login, server infrastructure or instructor overhead. The prototype demonstrates that the loop closes: study → apply → test → measured readiness → recommended next action.
Modules
40
Assessment items
10
Your readiness now
0%
Integrated components
Curriculum engine
40 modules structured in five units of eight, each with objective, concept summary and application task.
Progress tracker
Per-module completion state, unit roll-ups and a weighted readiness index (50/25/25).
Campaign blueprint generator
Deterministic rule engine converting brief inputs into run-rate, phased schedule, channel allocation, KPI and evaluation design.
Assessment module
10-item knowledge check with instant scoring, rationale feedback and best-score retention.
Local persistence layer
Browser localStorage state with cross-tab synchronisation; no login, server or database dependency in this version.
Export layer
Print-optimised campaign blueprint output for submission, review or PDF export.
Controlled-environment verification
- All 40 modules render with complete objective, summary and task content, and navigate forward and backward without dead ends.
- Completion toggles persist across page reload, route change and browser restart on the same device.
- Readiness index recomputes correctly at 0%, partial and 100% completion boundaries.
- Blueprint generator produces internally consistent output across budget range ₹10,000–₹10,000,000 and 7–180 day durations.
- Channel allocation percentages normalise to the selected channel set for every combination, including single-channel selection.
- Knowledge check scores, explanations and best-score retention verified across full-correct, partial and full-incorrect runs.
- Layout verified at 320px, 768px, 1024px and 1440px widths; interactive targets meet minimum size and contrast expectations.
Acceptance criteria
| Criterion | Target | Status |
|---|---|---|
| Curriculum completeness | 40 of 40 modules available | Met |
| Progress persistence | State survives reload and restart | Met |
| Blueprint validity | Run-rate, schedule, split, KPI, evaluation present | Met |
| Assessment integrity | ≥5 items, instant score, rationale feedback | Met |
| Responsive behaviour | Usable 320px to 1440px | Met |
| Export capability | Print-friendly plan output | Met |
| Zero-setup access | No login or database required | Met |
Known limitations at TRL 4
- Progress is device- and browser-local: it does not follow a learner across devices and is lost if site data is cleared.
- No authentication, multi-user roles, cohort analytics or faculty grading view in this version.
- The blueprint generator uses transparent heuristics, not live media cost data or market benchmarks.
- Assessment is a 10-item screener, not a psychometrically validated instrument; no item-response calibration yet.
- Content is text-based; video, case libraries and peer review are out of scope at TRL 4.
- Effectiveness is verified functionally in a controlled environment, not yet demonstrated on learning outcomes.
TRL 5 pilot plan (20–30 MBA learners)
Phase 1 · Weeks 1–2
Cohort setup
Recruit 20–30 MBA learners with faculty supervision. Capture baseline diagnostic scores and consent for research use.
Phase 2 · Weeks 3–6
Guided study run
Learners complete Units I–III with weekly checkpoints. Faculty observe drop-off points and time-on-module.
Phase 3 · Weeks 7–9
Applied campaign sprint
Each learner generates and defends a campaign blueprint for a real or assigned brand; rubric-based faculty scoring.
Phase 4 · Weeks 10–11
Post-assessment and comparison
Repeat knowledge check and compare against baseline, with a non-using control group from a parallel section.
Phase 5 · Week 12
Evidence pack and TRL 5 decision
Report learning gain, usability scores (SUS), completion rates and required features for cloud accounts and cohort dashboards.
Advance-to-TRL-5 gate: at least 70% module completion across the cohort, a mean knowledge-check gain of 15 percentage points over baseline, blueprint rubric pass rate above 80%, and a System Usability Scale score of 70 or higher.