Learning library
Unit 3 · Implementation and Agencies · Module 17 of 40
Cross-Channel Campaign Coordination
Learning objective
Sequence channels so a single message compounds rather than competes.
Concept summary
Coordination aligns one core promise across asymmetric formats, with a lead channel for reach, support channels for frequency and conversion channels for capture. Shared naming, timing and creative anchors prevent audience double-counting and mixed claims.
Application task
Build a channel sequence for a two-month push showing lead, support and conversion roles.