Learning library
Unit 3 · Implementation and Agencies · Module 19 of 40
KPI Dashboards for Campaigns
Learning objective
Define a metric tree with one primary KPI and supporting diagnostics.
Concept summary
Dashboards work when they separate the primary outcome KPI from diagnostic metrics (reach, CTR, CVR, CPA, frequency) and guardrails (brand safety, spend pacing). Review cadence and decision rules matter more than chart count.
Application task
Specify a dashboard for one campaign: one primary KPI, four diagnostics, two guardrails.