Learning library
Unit 5 · Control, Measurement and Ethics · Module 38 of 40
Ethics in Advertising
Learning objective
Evaluate puffery, targeting vulnerable groups, stereotyping and manipulative design.
Concept summary
Legal is not sufficient. Ethical review asks whether the claim would survive full disclosure, whether the audience can consent meaningfully, whether the portrayal reinforces harm, and whether persuasion crosses into exploitation of fear or scarcity.
Application task
Write a five-question ethical review test and apply it to a campaign you find questionable.