Learning library
Unit 5 · Control, Measurement and Ethics · Module 37 of 40
Advertising Law and Compliance
Learning objective
Comply with truthfulness, substantiation, disclosure, comparative-claim and data rules.
Concept summary
Advertisers must hold evidence for claims before publication, disclose paid partnerships, avoid misleading omissions, respect comparative-advertising limits, follow category restrictions and handle personal data lawfully. In India, ASCI codes plus consumer-protection and data rules apply.
Application task
Audit one ad against a six-point compliance checklist and note any required fix.