Unit 1 · Advertising Fundamentals · Module 6 of 40

Strategic Task Management for Campaigns

Learning objective

Translate objectives into an owned, sequenced task backlog.

Concept summary

Campaign strategy fails at the task layer. Each objective decomposes into workstreams (insight, creative, media, measurement), each with an owner, dependency, dated milestone and definition of done. Critical-path thinking protects launch dates.

Application task

Decompose one campaign objective into eight tasks with owners, dependencies and dates.