Learning library
Unit 5 · Control, Measurement and Ethics · Module 40 of 40
Social Responsibility and Sustainability
Learning objective
Build responsible advertising practice including green-claim integrity.
Concept summary
Responsible practice means accurate representation, inclusive casting, accessibility of creative, restraint in sensitive categories and substantiated sustainability claims. Greenwashing risk is managed by specific, verifiable, lifecycle-level claims rather than vague virtue.
Application task
Draft a five-point responsible advertising charter for your organisation.